BRANDS NEWS

As part of the global initiative tagged “Let’s Colour”, Chemical and Allied Products (CAP) Plc., a subsidiary of UAC of Nigeria Plc....

Organisers of Nigerian Sports Award (NSA) have lauded the Super Eagles for securing the Russia 2018 World Cup ticket after beating Zambia. It equally...

INTERVIEWS

Could you give an overview of the advertising landscape in Nigeria, with respect to its prospects and challenges? We cannot look at the advertising industry...

What is Integrated Indigo? Integrated Indigo is a marketing communications consultancy founded to offer public relations, events management and experiential marketing services for clients. It was...

  Recently, BrandsMart crew had an interview session with Tope Ashiwaju, Public Relations and Events Manager, Dufil Prima Foods Plc. makers of Indomie instant noodles,...

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Unilever and MultiChoice Nigeria have introduced a joint campaign tagged in a bid to offer a platform whereby youth can express themselves and showcase...

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CAMPAIGN REVIEW

CAMPAIGN: BOURNVITA RAMADAN RADIO CAMPAIGN BRAND: BOURNVITA CLIENT: CADBURY NIGERIA PLC AGENCY: BOURNVITA RAMADAN TITLE OF THE CAMPAIGN: CADBURY BOURNVITA RAMADAN RADIO MEDIUM: RADIO   Background The Radio Commercial...