Bosch Enters Nigerian Market


A top German brands in the field of home appliances, Bosch has finally entered into partnership with a local business in Nigeria,Pedini, with a view to embark on mass production of furniture. Bosch, a leading kitchen manufacturer globally with over 300 showrooms in 25 countries recently opened one of the biggest showrooms in Nigeria courtesy of a partnership agreement reached with its local counterpart. The collaboration, according to a statement issued by both managements of the companies, is geared toward leveraging the opportunities in the Nigerian market, which by extension would help the companies to compete effectively in both price and quality.


Expressing optimism as the company enters the Nigerian market, the management of Bosch and Pedini was quoted in the statement as saying “with availiable potential in the Nigerian market and offer of high quality products to consumers, the companies are confident of the success in the Nigerian market as it plans to open about 100  showrooms across Nigeria over the next three years”.


It added “In the past we have tried as it is not easy to find a good partner. But now we are sure that this market will develop quite fast, he said describing Bosch Group as a worldwide and foremost in household appliances with many brands under the group.


“The group has a turnover of about 13 billion Euros and our target is to get a good footprint in Africa. We have a good market shre in S/Africa and Morocco and we are sure to have a good market share in Nigeria.”


A member of the board of management of Bosch who accompanied Klein to witness the unveiling of the showroom, Michaell Schollhorn, explained that Bosch is a global company that employs about 400,000 people and makes about 70 billion euros in revenue and the company is globally active in 50 countries he said.


“Our largest market is China that has surpassed Germany which traditionally used to our home market and now the number three is US in Africa we are expecting double digit growth plans incoming years. Nigeria has the big market size with large population. The country has much potential” he said.


Enrico further believed that Nigeria will be the important place for turnover for Bosch under African continent. We never had environmental fears for increasing in Nigeria but the most challenge is how to run the business properly and meet the expectation of  the Nigerian consumer.


Explaining the partnership with Bosch, CEO of Pedini Nigeria Limited Chiedu Nwokolo described Bosch as one of the strongest brand names in the continent in terms of durability and technology.

On his competition niche, he said the brand is competing as it has the right mixes, which include product quality price and then growing middle class who likes good products. He also said that Bosch would also leverage after sales service to deliver value to its customers. “After sales are one of the cornerstones through which Bosch will stand and we intend to service the needs of our customers with any challenge on his/her Bosch appliances within 24 hours. It is easy to sell a product but when it comes to after sales some don’t manage it well but we are here to change that culture. We will do our best, even if we lose money to ensure we satisfy our customers” he said.


He said the firm has also structured better arrangement that will allow customers pay for products over 12 months. Nwokolo who described him as an ambitious investor said he hopes to open about 100 shops in the next time years to deliver quality Bosch product to Nigerians.