Noah’s Ark has cemented its place as arguably the most creative agency in Nigeria at the moment by winning a grand prix at the just concluded Lagos Advertising Ideas Festival (LAIF) 2017, to cap up another brilliant night that saw the agency also win six gold, nine silver and eight bronze medals.
Noah’s Ark’s amazing feat makes it the exclusive winner of the only two grand prix prizes awarded in the last three editions of LAIF. Recall that the agency was winner of the sole grand prix of the 2016 LAIF.
But the agency with the most medal haul at the event was DDB Lagos which took away nine gold, 13 silver and five bronze medals. The agency was followed closely by X3M Ideas which had the same number of gold, but four silver and six bronze medals.
Noah’s Ark’s exploits at LAIF was not unexpected. As a matter of fact, it has had a fairytale run this year, with more international advertising awards than any other Nigerian agency. And just recently, it returned from Berlin Germany with an EPICA gold, the only international gold prize from any Nigerian agency this year. And since then, it has enjoyed rave reviews from a couple of foreign media.
If there was a prize for young agency of the year, it certainly would go to 7even Interactive. The two year old agency which won eight medals (silver and bronze) at last year’s LAIF and later this year became the only agency in West Africa to win a medal at the Loeries, took away four gold medals at LAIF 2017.
It completed its haul with five silver and seven bronze medals. But 7even Interactive was not the only surprise package of event. That title also belonged to Up In The Sky, another young, but very ambitious agency. Up In The Sky was one of the agencies that was tipped to shine and it didn’t disappoint, as it won three gold and one silver medals. Recall that it won a gold last year event.
It performance at LAIF, caps up a brilliant year that has seen it win laurels at international advertising awards like 2017 Summit Creative Award.
Omnicom affiliated BBDO came sixth with two gold, three silver and four bronze medals, while Leo Burnett, one of the stars of last year, failed to replicate it success. The agency got one gold, one silver and three bronze medals.
Centrespread, STB McCann and 141 Worldwide completed the top 10 with one gold medal apiece.
But the 2017 LAIF was not just about medals. The innovation that was brought to bear in this year’s award didn’t not go unnoticed as it brought a lot more transparency, credibility, glamour and efficiency to the occasion. one of the innovations was in the composition of the Jury. Headed by veteran adwoman Julia Oku-Jacks, it was a fair representation of people from both the agency and client sides. And one of the agency men was Yash Deb, a foreign Juror, from Isobar, Kenya.
Then there was the exhibition of the shortlisted entries at the entrance of the venue. And of course the medal table was released same night, after the award ended. A great improvement previous editions. and this greatly enhanced media coverage and reporting of the ceremony.